The Rise of Cosmetic Surgery Tourism
Cosmetic surgery has become a growing trend across the Middle East, particularly among women in countries like Saudi Arabia, Dubai, Lebanon, Abu Dhabi, and the United Arab Emirates (UAE). But rather than undergoing procedures in their home countries, many of these women are traveling abroad, especially to Beverly Hills, California, for world-class plastic surgery performed by board-certified plastic surgeons.
This phenomenon is part of a broader movement known as cosmetic surgery tourism or medical tourism, where patients travel internationally to receive surgical procedures that offer higher quality, greater safety, or more personalized outcomes. While the cost of cosmetic surgery in Dubai or other Middle Eastern countries is often lower than in the U.S. many women are choosing to invest in superior results, enhanced privacy, and a luxury experience.
What Is Cosmetic Surgery Tourism?
Cosmetic surgery tourism refers to the practice of traveling to another country specifically to undergo plastic surgery procedures. It’s part of the larger healthcare tourism industry, but it is particularly popular in the aesthetics space, where quality, safety, and artistry matter just as much as cost. The United States, and especially Beverly Hills, has become a global destination for these procedures, with women flying in for everything from breast augmentation, tummy tucks, and facelifts to non-surgical rejuvenation, Botox, fillers, and even cleft lip correction.
Why the U.S. and Beverly Hills in Particular?
1. World-Class Plastic Surgeons and Safety Standards
The U.S. consistently ranks as one of the best countries for plastic surgery, performing more cosmetic procedures than anywhere else in the world. According to the American Society of Plastic Surgeons (ASPS), over 15 million cosmetic procedures were performed in the U.S. in a recent year alone.
Beverly Hills stands out within the U.S. thanks to its concentration of elite, board-certified cosmetic surgeons. These specialists offer advanced techniques, rigorous safety protocols, and refined aesthetic sensibilities. While plastic surgery in Saudi Arabia or Dubai may be more affordable, many patients are willing to pay more for peace of mind and superior outcomes.
2. More Female Plastic Surgeons
Cultural and religious values often influence a woman’s comfort level when seeking cosmetic surgery. Many Middle Eastern patients prefer to be treated by female plastic surgeons, especially for more intimate procedures like breast surgery, labiaplasty, or breast lift. Beverly Hills offers unparalleled access to top-tier female surgeons, including Dr. Cat Begovic, known for her meticulous technique, invisible incisions, and luxury patient experience.
3. Greater Range of Procedures and Specialities
While plastic surgery in the Middle East is growing in popularity, the variety of procedures and specialities offered is often limited. Patients may struggle to find specialists in advanced or less common techniques such as cleft lip correction, scar revision, bariatric surgery, or treatments involving stem cells. Some specialities, such as dermatology, gynaecology, and reconstructive surgery, are not as widely available or integrated into cosmetic care.
In Beverly Hills, women can choose from a wide variety of cosmetic procedures, including:
- Abdominoplasty (tummy tuck)
- Breast augmentation, breast lift, and breast implant revision
- Facelifts, eyelid surgery, and rhinoplasty
- Liposuction and body sculpting
- Non-surgical options like radiofrequency skin tightening, fillers, and Botox
4. Personalized, Luxury Experience
Top Beverly Hills clinics offer a seamless, discreet, and elevated experience, from virtual consultations to luxury aftercare. This level of personalization, privacy, and attentiveness is rarely found elsewhere. For many Middle Eastern patients, the ability to recover in a luxurious setting with full support is a key part of the appeal.

Cultural Considerations and Social Shifts
In many parts of the Middle East, discussing aesthetic surgery has traditionally been taboo. However, that’s rapidly changing thanks to social media, evolving beauty standards, and a growing sense of empowerment among women. Platforms like Instagram and Snapchat have made procedures more visible, normalized, and aspirational.
Additionally, a recent study in Saudi Arabia found that public awareness of plastic surgery was limited. Many believed it only involved cosmetic enhancements like liposuction or rhinoplasty, not realizing that plastic surgeons also treat deformities, perform reconstructive surgery, and offer procedures for medical and emotional well-being.
This lack of education, combined with cultural sensitivity, often motivates women to seek out experienced professionals abroad, where they can access full-spectrum plastic/reconstructive surgery with confidence and discretion.
Why Choose Dr. Cat?
With an international reputation and over 30% of her patients traveling from out of town or overseas, Dr. Cat Begovic is one of the most trusted names in plastic surgery. She specializes in:
- Tummy tucks (abdominoplasty)
- Labiaplasty
- Vaginal Rejuvenation
- Breast augmentation, breast lift, and breast implant revision
- Brazilian Butt Lifts
- Mommy Makeovers
- Rhinoplasty
- Facial rejuvenation and skin-tightening procedures
Her precision-focused technique means nearly invisible incisions, minimal downtime, and natural-looking enhancements that align with the patient’s body and cultural preferences.
“We have a simple and supportive process for international patients,” Dr. Cat explains. “From the first video consultation to post-operative care, we tailor every step to make their journey seamless.”
Dr. Cat’s Out-of-Town Patient Process
Step 1: Book a Virtual Consultation
International patients start with a virtual consultation, where they discuss their goals and submit photos through a secure portal. A $500 consultation fee applies toward any booked procedure.
Step 2: Receive a Treatment Plan
Once reviewed, Dr. Cat will determine if you’re a good candidate and recommend procedures tailored to your goals.
Step 3: Confirm and Prepare
After confirming your surgery date with a $2,500 deposit, patients receive a comprehensive packet outlining pre-op testing and post-op instructions. Tests like blood work and, for some, a recent mammogram (e.g. for breast surgery) are required.
Step 4: Travel and Recover in Luxury
Patients are advised to arrive in Los Angeles a day before surgery. Post-surgery recovery is supported either by a private nurse, a friend/family member, or at an aftercare facility. Most patients stay in the area for 1 to 2 weeks, depending on the procedure.
Is Plastic Surgery Worth the Travel?
For many Middle Eastern women, the answer is a resounding yes. Although cosmetic surgery costs more in the U.S. than in Dubai, Kuwait, or Abu Dhabi, the quality, safety, and artistry more than justify the investment. When you choose Beverly Hills, you’re not just choosing a procedure, you’re choosing a world-class experience, a trusted expert, and the peace of mind that comes with being in the best hands.
Additionally, patients who have undergone bariatric surgery or experienced major weight loss often seek cosmetic surgeons in Beverly Hills to help remove excess skin or restore shape through body contouring and breast lift procedures. This comprehensive approach to physical transformation is one reason why so many international patients trust U.S. providers for post-weight loss surgical procedures.Contact Dr. Cat for Your Los Angeles Cosmetic Surgery
If you are interested in traveling to Beverly Hills to have a cosmetic procedure done, please contact Dr. Cat’s office today. With her expertise and specialized approach to a wide range of procedures, you’ll return home feeling gorgeous! Book your consultation with Dr. Cat today and start your plastic surgery journey.


